Christian Financial Credit Union named Diamond Awards recipient amid record-breaking competition
Sterling Heights, Mich., (March 28, 2025) – Christian Financial Credit Union was among 180 credit unions nationwide named as winners of the prestigious Diamond Award – America’s Credit Union’s Marketing, PR and Development Council’s annual competition for marketing excellence.
Christian Financial Credit Union received a “Category’s Best” award in the Ongoing Event Category for their Autumn Apple Giveback event last fall, which contributed over 3,500 apples to the neighboring community, donated 500 hours of community service and contributed $5,000 to area non-profits.
The Marketing, PR & Development Council of America’s Credit Unions also announced the list of winners for its annual Diamond Awards, recognizing the best marketing campaigns in the credit union industry from the past year. Credit unions, advertising agencies, and associations submitted 1,400 submissions for the prestigious awards. In all, 180 organizations from 42 states were selected as winners.
“We were honored to be recognized for our efforts from America’s Credit Unions,” said Christine Quitter, director of business development and community outreach. “We want to continue to grow this event and our impact in the community each year.”
“We are truly thrilled to celebrate Christian Financial Credit Union and the other Diamond Award winners with such a prestigious recognition,” said Leslie Bishop, Co-Chair of the Diamond Awards and Chief Marketing Officer at Family Savings Credit Union in Gadsden, Ala. “These credit unions not only reflect the core values of the credit union movement, but they exemplify the forward-thinking and innovative strategies within our industry.”
For more than 30 years, the Diamond Awards have celebrated excellence in credit union marketing.
About Christian Financial Credit Union
Christian Financial Credit Union began more than 70 years ago as St. Jude Parish Credit Union in Detroit and has since grown to serve about 60,000 members with more than $900 million in assets. Today, membership at Christian Financial is open to anyone who lives, works, worships, or attends school in Wayne, Oakland, Macomb, or St. Clair counties. Christian Financial offers high-quality, high-value products and services to promote convenience, trust, and personal service for members. The credit union offers comprehensive financial services beyond typical retail consumer services through ownership of a mortgage company and a commercial loan company. In September 2019, the credit union built its new headquarters in Sterling Heights, Michigan to accommodate its rapid growth in serving residents of metro Detroit. For more information, visit christianfinancialcu.com.
About America’s Credit Unions
America’s Credit Unions is the unified voice for not-for-profit credit unions and their more than140 million members nationwide. America’s Credit Unions provides strong advocacy, resources and services to protect, empower and advance credit unions and the people and communities they serve. For more information about America’s Credit Unions, visit AmericasCreditUnions.org.
About Councils:
Councils is a member-led, collaborative community of credit union leaders providing vibrant peer interaction, new ideas and innovations to foster professional development while advocating for the overall success of the credit union movement. There are eight Councils with a network of more than 8,000 credit union professionals. For more information, visit americascreditunions.org/councils.
# # #